Mumbai: Saavn on April 5 announced the launch of Saavn Original Programming, a new initiative that will expand Saavn’s repertoire of content to include a cutting-edge collection of original, long-form audio programs for its worldwide user base.
In addition to new original shows, Saavn Originals will debut with popular programs from Indus Vox Media. These include Maed in India, featuring interviews and performances by top indie musicians, and Cyrus Says, an irreverent, comedy talk show discussing current events.
The initiative will also introduce Saavn’s Artist-in-Residence program, a creative platform highlighting the best new musicians and bands. The first Artist-in-Residence is Nucleya, the popular and iconic Indian indie electronic artist.
Following the launch, Saavn will continue to commission and publish new original programming, including new properties produced in partnership with both Indus Vox Media and Arré.
