Apple had launched a 4-inch iPhone SE last year. This move was an attempt to convince users who were still holding on to their iPhone 4 and 5 to upgrade to new generation hardware and software, but this does not necessarily mean that this new device was a hit.
As of now, there are 141 million iPhones in operation in the United States. Also, the report shows that the number has increased from the 136 million units in the previous quarter. Out of this iPhones, over 48 million/34 per cent are the iPhone 7 and 7 Plus, while the 6s and 6s Plus account for 47 million units.
Furthermore, the iPhone 6 and 6 Plus remain super-popular as well with over 39 million units still being used, according to statistics.
The Plus models, however, are particularly successful, as they represent no less than 53 million out of all iPhones in the United States. This marks an increase of 9 percent year over year, now accounting for 38 percent.
As far as the iPhone SE is concerned, it currently has just a 6 percent share in the United States, and statistics show that it’s on a fast decline, with CIRP explaining that the bigger iPhones are substantially more popular right now.
So, moving people towards buying the new iPhone Plus is a part of Apple’s new plan, as the company equips the bigger model with various exclusive features to make it a more powerful option when compared to the standard 4.7-inch version....