From smartphones that can survive a dip in the sink to sweat-resistant earphones and floating speakers, waterproof gadgets are making a splash at this year's IFA electronics fair in Berlin.
As consumers have grown more attached to their on-the-go devices, the demand for water-proof devices have also increased.
To cope with the demand, Japanese electronics giant Sony unveiled its latest handset, the Xperia XZ, at the week-long tech extravaganza on Thursday, it touted the phone's water resistance by showing it from behind a liquid-spattered screen.
A day earlier, Samsung showed off its new Gear S3 smartwatch, which like its Galaxy S7 phone can easily cope with a dunk.
Apple's iPhone 7, to be launched next week, is also widely expected to feature improved water resistance.
It's not just smartphones and smartwatches that are focussing on becoming more water-friendly.
Makers of sports gadgets have long taken the plunge, with cameras like the all-terrain GoPro, headphones and MP3 music players that you can take swimming already widely available.
Japan's JVC Kenwood displayed a range of sweat- and splash-proof sports headphones at the IFA gathering, as well as a small camcorder that can be safely submerged at a depth of up to five metres (16 feet) and can withstand dust and extreme temperatures.
