Over the past few weeks, we have come to hear about the iPhone 8 and 8 Plus gathering favour with the customers instead of the more pricey iPhone X. However, in Apple’s latest earnings report, Tim Cook unveiled otherwise, claiming the iPhone X to be a more satisfactory product for its customers
In fact, iPhone sales increased by 20 per cent year-over-year. And Apple attributed its success to first-time smartphone buyers, existing iPhone users upgrading to a newer model and people switching over from Android. However, detailed information on these types of consumers wasn’t provided.
“iPhone had a very strong quarter. Revenue was up 20 per cent year-over-year, and the active install base grew by double digits, driven by switchers, first-time smartphone buyers, and our existing customers. iPhone X was the most popular iPhone in the quarter once again, with a customer satisfaction score of 98 per cent according to 451 Research,” Tim Cook said.
Apple’s statistics are pretty different from what several third-party surveys have been stating since the beginning of this year. The iPhone X has always been claimed to be a slow seller due to its ultra-premium price tag, with the more affordable iPhone 8 series claimed to be the winner every time. However, the iPhone X has been their most desirable model, mostly due to a host of exclusive features such as the FaceID, the gesture-based navigation and a set of powerful AR-equipped cameras — these have inspired manufacturers from the Android universe to adopt the same on their flagships.
With such promising results for Apple in the past few months, it’s expected that next major release in the iPhone lineup, slated to happen sometime in September, could help them gain more profits than before. Apple is rumoured to unveil three new iPhone models — two of them being the differently-sized successors to the iPhone X and one being the more affordable option with an LCD display.