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Technology Mobiles and Tabs 02 Jun 2017 Motorola launches Mo ...

Motorola launches Moto C in India for Rs 5,999

DECCAN CHRONICLE.
Published Jun 2, 2017, 8:34 pm IST
Updated Jun 2, 2017, 8:34 pm IST
Moto C will be available across leading stores in over 100 cities from today.
Moto E and Moto G comprise the majority of Motorola's sales in India. India is one of the fastest growing smartphone markets globally.
 Moto E and Moto G comprise the majority of Motorola's sales in India. India is one of the fastest growing smartphone markets globally.

Handset maker Motorola today launched its new handset -- Moto C -- priced at Rs 5,999 to tap into the booming affordable smartphone category in India. Moto C -- which is the cheapest smartphone in Motorola India's portfolio currently -- will be available across leading stores in over 100 cities from today.

The 4G-enabled Moto C features a 5-inch display, 1GB RAM, 16GB internal memory (expandable up to 32GB), 5MP rear and 2MP front camera and 2350 mAh battery. Previously, Moto E was the most affordable device in the company's portfolio. The device is currently selling for over Rs 7,000.

 

Moto E and Moto G comprise the majority of Motorola's sales in India. India is one of the fastest growing smartphone markets globally. Driven by increasing data consumption and falling data prices, a huge number of feature phone users are also migrating to smartphones and seek affordable devices.

Players like Samsung, Micromax, Xiaomi and Lava have a number of smartphones in their portfolios, especially in the affordable segment that is often categorised as those priced under Rs 12,000.

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