In a bid concentrate on lucrative regions, Japanese consumer goods manufacturer Sony said that they will de-focus on a number of regions including India. Now the company has confirmed that it will only sell its premium band of Xperia devices in the country.
According to media reports, Vijay Singh Jaswal, Head of Xperia business, Sony India, in a statement pointed out that the company is trying to make its operation sharper and only focus on selected profitable products.
The new marketing strategy will now encompass offering premium products in the smartphone segment, considering a recent change in their business tactic.
As a valid justification, Jaswal said that things have no gone according to plan for the company but its premium smartphone strategy has helped keep the business afloat with 55 per cent average selling price in the first quarter of FY16.
In the past it has shuffled many strategies to keep its business profitable but has been disappointed every time with the arrival of cheaper smartphones with more functionality.
In such a scenario, the best ploy for the company is to only operate in the higher segment where it has been successful in the past. For instance, the Xperia Z series had been immensely popular in the market but has now come to a halt; the company now plans to introduce a new Xperia X series which will concentrate on enhanced camera, battery life, and software.
However, it will still be a challenge for the company to match other reputed smartphone manufacturing companies such as Samsung, Apple, OnePlus, and Xiaomi who have climbed the ranks due to their myriad product offerings.
