Xiaomi sold over 12 million devices in one month during festive sales
Xiaomi devices include smartphones, TVs, Ecosystem & accessory products sold across mi.com, Mi Home, Flipkart, Amazon & offline stores.
Smartphone and TV brand Xiaomi, today announced that it has sold over 12 million Xiaomi devices in one month during the various festive sales period that is, between 28th September and 29th October, 2019. This translates to a massive 40 per cent Year on Year growth over last year’s festive sales for Xiaomi, the company said in a press release.
It had already sold over 8.5 Million devices sold last year, becoming one of India’s largest brands.
Xiaomi devices include Xiaomi smartphones, Mi TVs, Mi Ecosystem and Accessory products that were sold across mi.com, Mi Home, Flipkart, Amazon and all offline partner stores.
Below are more details of Xiaomi’s sales this season, by product category.
(1) Smartphones
Xiaomi sold over 8.5 million smartphones during this period.
This translates into 37 per cent YoY growth in smartphone sales
It is one of the highest number of smartphones sold by any brand in India, within the one month duration
Redmi Note 7 series was the best selling series
On Amazon, almost all the best sellers were Xiaomi phones. For example during the main Diwali sale, 9 out of the top 10 selling phones on Amazon were Xiaomi phones.
Redmi 7 and Redmi 7A were the best selling budget smartphones on Amazon
(2) Mi TVs
Xiaomi also sold over 600,000 Mi TVs during this period.
This translates into 48per cent YoY growth in Mi TV sales
The total smart TV industry is estimated to be around 400,000 / month**, while Xiaomi sold more than 600,000 smart TVs within one month
Mi TV was the highest-selling TV on both Amazon and Flipkart
(3) Ecosystem products
Xiaomi also sold over 3 million Mi Ecosystem products and accessories
This translates into 42 per cent YoY growth for the category.
Mi Band(s) were the bestsellers in the Wearable category on Amazon
Mi Power Banks were the bestsellers in the power banks category on Amazon
Mi Air Purifier 2S was the #1 bestseller in the Air Purifier category on Amazon
Newly launched Mi Smart Water Purifier was sold out within minutes of starting the sale
At the beginning of the festive period, Xiaomi announced having sold more than 5.3 million Xiaomi devices in the first few days of festive sales. It also announced crossing its benchmark sales of over 3.8 million smartphones, over 500,000 Mi TVs and over 400,000 Mi Ecosystem products and accessories being sold.