Ultramodern organisations are characteristically known for their unconventional approaches within the market. However, such approaches are not entirely limited to their marketing stints but also reflect in their distinguished way of functioning and engaging employees. The unique environment created by an open work culture and exciting employee engagement have been serving as a bedrock for the start-ups and industry-leading enterprises to retain their key talent, even as competition in the market stiffens.
Forward-looking enterprises have today come past the salary bar as they already extend exciting packages to their employees. The same has led modern business ventures to focus on the differentiator for acquiring and retaining top talent – the company culture. With an unparalleled company culture, businesses are driving engagement with the employees, ensuring a holistic and well-rounded experience. So, let us find out how these tech disruptors are bringing about a disruption on this front.
Junglee Games: From Head Massages to Bollywood Days
Among global and Indian companies, Junglee Games is easily one of the best places to work. The company's policy of ‘We Hustle, We Play’ has developed a great work environment where accountability and ownership are not imposed on anyone, but they are voluntarily taken up by everybody. The employee-friendly venture also organizes quarterly parties for the team, as well as theme-based parties and fun activities such as Beach Day, Red Day, Bollywood Day, etc.
And that’s not all! The company also arranges monthly head massages and yoga sessions for its employees and hosts sports activities, tournaments, and much more to keep all the Junglees ( a.k.a 'Junglee' employees) rejuvenated, passionate and loyal to the organization.
Cybage: 32 per cent Female Representation in an IT Company
Cybage, an IT consulting organisation, approaches the challenge of employee engagement differently. IT is a field that probably has the lowest women talents, especially in development. This prevalent scenario makes the environment a bit non-conducive for them as a majority of policies become male-centric in IT organizations by default. Cybage is changing this status quo by having a transparent ecosystem with unbiased policies and capability-driven ecosystem. Understanding the unique requirements of female employees, Cybage also offers close-by daycare facilities, late-night transport services, flexible maternity leave policies, and provisions of additional shadow resources.
And guess what its male to female ratio is? The company has 32 per cent female representation, a number that the organization continues to grow every year, despite female engineering graduates only being 29 per cent. Here again, its CSR arm CybageKhusboo finances thousands of female students for their higher education so that a national-level gender balance will eventually be realized.
Admitad: From Medical Care Benefits to Women Safety
Develop the culture right, and the rest will follow! Working with precisely this mantra, Admitad, a global affiliate network, has attained a work environment where it experiences minimal employee turnover. Regular team lunches, team parties as a part of team building, an annual trip organized by Admitad for its employees. Also, there are training and courses, Finance team takes workshops which is organized by the company. Some of the salient features of its work culture include an open environment, co-curricular activities, flexible working hours, go-green atmosphere, women safety, food & beverages facilities, regular appreciation and participation, medical care benefits, and so forth. A workplace where Fridays, celebrated as Fun Days, are even better than weekends, Admitad has perhaps mastered the art of work culture.
HAPPY: A Green, Fit, and ‘Happy’ Office
Mumbai-based, AI-driven microenterprise lender HAPPY has been successful in creating a healthy, and by its extension, a wealthy environment for its employees. Ensuring a modish and healthy work environment, HAPPY treats its employees to lush greenery with over 200 indoors plants, adding to the beauty of the workplace and ensuring that the employees breathe cleaner air. Taking its stance on the optimum health for employees a notch higher, HAPPY has replaced employee IDs or biometrics with branded fitness bands. Employees need to wear the fitness bands for clocking in and out of work, and it also serves to keep a better track of their health and fitness levels.
