MediaTek to build new semiconductor product portfolio for automotive industry
MediaTek has announced its plan to bring holistic, fully integrated system solutions to the automotive industry beginning Q1 2017. The market for connected and autonomous vehicles continues to grow, and the automotive industry and car-makers demand advanced technologies equipped with a blend of power-efficiency, processing power and affordability.
MediaTek’s technology expertise in chipset design - for mobile, home entertainment, connectivity and IoT - positions the company well to bring innovative multimedia, connectivity and sensor solutions to the automotive industry.
MediaTek solutions for automobile manufacturers will cover four key areas, including:
Advanced Driver Assistance Systems (Vision-based ADAS): MediaTek’s ADAS system will feature decentralized Vision Processing Unit (VPU) solutions to handle large amounts of real-time visual streaming data. MediaTek employs machine learning to increase the accuracy and speed of detection, recognition and tracking, making it more comparable to human decision-making performance.
Millimeter Wave (mmWave) Radar: MediaTek is bringing the automotive industry mmWave radar solutions that use higher frequencies to gain better object resolution and more precise detection. Residing in the high frequency band, mmWave radar can recognize targets more accurately and is more resistant to fog, rain, snow and other weather conditions than current types of radar.
In-Vehicle Infotainment: MediaTek has developed 2D and 3D processing technologies to ensure its application processors perform at the highest levels of efficiency and speed. MediaTek in-car entertainment solutions offer integration of navigational and multimedia features and connectivity options.
Enhanced Telematics: MediaTek Telematics is a solution to handle a variety of high-bandwidth information transfers and can support a wide variety of connectivity standards (Cellular 4G/3G/2G, Wi-Fi, BT/BLE) and map-based applications.
By offering technology solutions in four areas, MediaTek aims to help solve a key concern for the future of driving: fragmentation. Automobile manufacturers often work with multiple vendors that specialize in a single, ‘best-in-class’ solution. Products are thereby sourced separately and don’t always ‘talk’ to one another seamlessly.
MediaTek expects its products centered on the automotive industry to begin rolling out in Q1 2017.
