Amazon India has launched Bill Payments facility that allows customers to pay electricity, landline, broadband, gas and postpaid bills across over 100 billers on Amazon India. Customers on mobile form factors can make these bill payments in a fast and secure manner. In addition, customers using Amazon Pay can pay these bills via one-click experience. Customers can access these categories via the Amazon Pay dashboard and the Amazon homepage on the mobile app/ website.
The service enables bill payments through most of the major billers across various cities in India. These include billers like BSES, Tata Power, BESCOM, BSNL, Airtel, Vodafone, Reliance Jio, ACT, Hathway, IGL and MGL. Amazon helps customers to utilize their Amazon Pay account beyond the marketplace, to categories like Mobile Recharges, DTH Recharges, bill payments, travel, and movie booking use cases.
Customers can now do mobile recharge or pay bills using their credit and debit cards, UPI, net banking and Amazon Pay balance.
Digital transformation in India has influenced the way India is engaging with brands, with more customers choosing to make regular payments through digital platforms. Augmenting the push for Digital India, the country has seen a significant upturn in electronic transactions. With this announcement, Amazon will drive many customers to use Amazon Pay to complete their recharge or bill payments requirements online.
To incentivise customers to use digital means for their high-frequency transactions, Amazon Pay provides cash back to customers. As a limited period offer, Amazon is offering 10% cash back up to Rs 75 on electricity bills and 10% up to Rs 50 on any of landline, broadband, postpaid bills. Prepaid mobile recharges have flat Rs 50 back on a minimum recharge of Rs 198 and a flat Rs 75 back on a minimum recharge of Rs 398 on the customer’s first recharge and up to Rs 30 back on repeat recharge. In addition, Amazon has also partnered with select billers, telecom and DTH operators to offer exclusive promotional offers to customers across recharges and bill payments. Customers can find the option to pay bills and recharge their mobile or DTH connections on the Amazon homepage as well as on the Amazon Pay page.
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