Executive training company Work Better Training recently launched a revolutionary executive coaching app called myCoach. Executive coaching has long been exclusive to the senior leadership in organisations. With myCoach, Work Better breaks that stereotype and makes executive coaching available to professionals across different levels in an organisation, right from the fresh out-of-college hires to first-time managers to mid-management to senior leadership.
More often than not, professionals find it difficult to spare time for one or two day long training programs. To add to it, organisations themselves often lack the budgets to allocate to training all their employees. Given the recent trend of organisations spending an average of around 5 per cent of their annual budget on learning tools and technologies, myCoach comes in as a cost-effective option within that budget, which can be made available to all your employees any time, any day. A survey by Manchester Inc. of 100 executives found that coaching provided an average return on investment of almost six times the cost of the coaching.
The app was developed with the aim to provide professionals with their very own personalised coach. Covering all aspects of a person’s work life, the app will assist them with their self-development needs. Having trained thousands of professionals since 2008 on soft skills and behaviour, Work Better Training has had a deep insight into the problems they face on a daily basis and the need for a relatively instant solution for them. At the workplace, people always have questions that ideally need immediate answers. However, they do not know who to go to with those questions. With myCoach, they get direct access to subject matter experts and coaches who will provide them with quality answers, which when applied to their daily work lives can help bring about a real change. And all of this at the click of a button on one’s smartphone.
Another unique feature of the app is the section of Coach Inputs. Users receive daily micro-learning inputs that come in a mix of formats like professional tips, learning reminders and motivational guidance, all derived from frequently asked questions and Work Better’s years of daily interaction with professionals.
Swapnil Kamat, CEO Work Better Training commented on the launch, "In a technology driven world, we realized the need of the hour is to give our clients the privilege and comfort of availing essential guidance on the go without hindering their normal work routine. myCoach helps professionals build their skills, enhances their potential and makes them better professionals.”
Currently available only on a B2B subscription, myCoach is available on both Apple App Store and Google Play Store.
