Google is now improving its popular feature, image searches by adding a new feature called ‘Swipe to Visit’, which will allow users to quickly visit the webpage where the image was sourced from for the search.
The feature relies on Google’s Accelerated Mobile Pages (AMP) programme, which online publishers can use to allow their pages to quickly load on mobile browsers. The feature is now available for mobile Web searches, and is meant to make the browsing experience smoother for users.
After the user selects a specific image from a search when using a mobile device, they will get a preview at the bottom of the screen for the website where the image was sourced. Swiping up on this preview will instantly load the page. When a user swipes to visit the page, it will count as a page visit for the publisher. In order for this functionality to work, the page must be optimised for AMP and will only work with pages from publishers that support the programme.
