Amazon launched its music-streaming service in India on February 28, its latest offering to drive customers to shop more on its flagship e-commerce platform.
Amazon Prime Music will be available at no extra cost to members of Prime, the world’s largest online retailer’s customer loyalty plan that costs an annual 999 rupees ($15.30) and offers faster deliveries, access to early deals and a subscription to its video streaming service.
“Our entire music organization - Seattle, San Francisco, Bangalore, Mumbai - we have all spent a lot of time, invested our time personally and our engineering resources in India, it’s a big priority for us,” Sean McMullan, Director International Expansion at Amazon Music, told reporters. The music service will compete, among others, with Tencent-backed local rival Gaana, which is raising $115 million in new funding, and Apple music service.
Amazon sees big growth potential in India and had committed to investing $5 billion in the country. The Seattle, Washington-headquartered company is engaged in a high-stakes battle with home-grown Flipkart for a bigger piece of India’s fledgling online retail market that Morgan Stanley expects to grow to be worth $200 billion in a decade.