Technology Other News 27 Jun 2016 The Roots is breakin ...

The Roots is breaking conventional ways consumers shop for interior designing

DECCAN CHRONICLE
Published Jun 27, 2016, 2:49 pm IST
Updated Jun 27, 2016, 2:49 pm IST
The brand has built an ecosystem to cater to B2B and B2C markets.
Along with an online presence, they have walk-in studios in Gujarat; two are based in Ahmedabad and one in Mehsana.
 Along with an online presence, they have walk-in studios in Gujarat; two are based in Ahmedabad and one in Mehsana.

The interior décor material sector in India has always been unorganised, making it both challenging and laborious for all its stakeholders. Putting an end to this is The Roots. This start-up from Gujarat is all set to engineer a revolution by introducing technology and innovation to standardize their offerings under the e-commerce umbrella.

Co-founded by Naresh Patel, Alpesh Patel and Vipul Patel in the year. The brand has built an ecosystem to cater to B2B and B2C markets. It provides interior décor solutions to all its stakeholders- interior designers, architects and end consumers who want to build a home.

 

Co-founder, Naresh Patel explains, “Designers in India, have to either compromise with whatever materials are available locally or end consumers have to shell out huge amounts of money to buy their material of choice. Targeting this problem, we developed a solution that merges online infrastructure and technology, aligned with the company’s goal of revolutionizing the wood works industry into a well-organized trade with the help of technology and digital marketing platforms.”

The brand promises to offer the ease of ‘select and order’ for a range of products like wood veneer, laminates, wallpapers, solid surfaces, flooring, natural stone and highlighters among others. This makes The Roots one of India’s most high impact and high potential start-ups for architects, interior designers and home owners.

Along with an online presence, they have walk-in studios in Gujarat; two are based in Ahmedabad and one in Mehsana. The studios are equipped with a ‘virtual reality’ setup to give consumers a user experience which is personalised and engaging. This helps them connect with the brand and make better purchase decisions.

The founders have consciously chosen to ‘to build relationships and educate people’ rather than adopt a transactional approach. In line with this strategy, the studios also provide customers with sample rooms where customers can try products in various combinations to gain an approximation of how the final output will look and feel. The Roots also offer customers a panel of contractors they can consider who can transform their vision to reality.

A one-of-a-kind interior décor studio, The Roots plans to bring this concept to cities across the country as part of their long term growth plan. The brand is working rigorously to gain acceptance from the masses. While the urban market has embraced the concept with open arms, the core focus of the brand is to gain prominence in Tier 2 and Tier 3 cities. With aggressive and organic growth on the cards, The Roots is all set to grow a pair of wings and fly!

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