This move comes after the recent demonetisation drive which has led to a drop in smartphone distribution.
This move comes after the recent demonetisation drive which has led to a drop in smartphone distribution.
Amazon has reportedly asked offline retailers to sell its exclusive ‘online-only’ smartphones through their stores. This move comes after the recent demonetisation drive which has led to a drop in the smartphone distribution. If this test works out, the American e-commerce website may make the offline sales strategy a part of its Indian marketing plan.
The American e-commerce website currently has exclusive partnerships with several global as well as Indian brands across product categories like TVs, appliances, apparel and accessories, shoes and baby products.
Amazon hasn’t directly made any official statement of this news as yet.
( Source : deccan chronicle )
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