Domino’s is set to join the growing list of companies that aspire to make commercial deliveries by drone. Domino’s Pizza Enterprise in partnership with Flirtey – a drone delivery company, conducted a demonstration of pizza delivery by drone on Thursday in Auckland, New Zealand.
Domino's Group CEO and Managing Director, Don Meij said in a statement, "These trial deliveries will help provide the insight we need to extend the weight carried by the drone and distance traveled. It is this insight that we hope will lead to being able to consider a drone delivery option for the majority of our orders."
New Zealand’s current regulations allow businesses to tap unmanned aircraft for commercial uses, thereby, allow Domino’s to invest in such a technology. Moreover, it will let the latter reach more rural customers and urban customers in a much “efficient time.” This isn’t the first time Domino’s has experimented with drone delivery. They have carried out similar stunts in the UK and Greece as well.
The service is yet to receive regulatory approval from New Zealand’s Civil Aviation Authority (CAA). If successful, the company wants to extend the service to six other markets — Australia, Belgium, France, The Netherlands, Japan and Germany.