The global ecosystem and Internet conglomerate, LeEco has launched a new video membership brand for young groups – Letv Membership for Z-Generation - in a press event held at San Diego International Comic-Con (SDCC) in San Diego on July 22.
The event, under the theme of 'Z-Generation: Transcend Boundaries' was hosted by famous talk show comedian Joe Wong and attended by Peiyao Liu, Vice President of Le Vision Pictures, iconic Chinese coser Huang Shan, Lionsgate COO Brian Goldsmith, and Dark Horse President Mike Richardson. During the press event, the spotlight was focused on a new cosmopolitan consumer group, i.e. young consumers born after 1995, especially after 2000, nicknamed the 'Z-Generation'.
Following the upgrade of LeEco's membership system to version 3.0 ('content + experience + service') last year, the new Letv Membership for Z-Generation membership scheme launched this time accurately targets the Z-Generation in a new bold and visionary move of transcending boundaries and creating a new era, becoming the first and only mobile ecosystem-based subscription video on demand (SVoD) brand to specifically serve the Z-Generation in the industry.
