Airline company Vistara will be offering augmented reality experience to its passengers with the new Airbus A320Neo aircraft. The airline giant integrated augmented reality on the cover of its magazine.
In order to experience the AR, users will have to download the Vistara app available on both iOS and Android. Passengers will have hover their phones over the cover or the pictures within the magazine. The app then shows the behind the scenes videos of the new convoy.
This also marks as the first time an airline company has integrated AR in India. However, world’s first AR was offered by Emirates for the economy class. The kit utilises AR technology as a visual browser to unlock content on mobile devices. Passengers have to download the Blippar mobile phone app and scan the patterns provided on the kit bag.
Although Vistara’s new AR magazine cover isn’t as exciting as one would expect, but it sure will be interesting how the company will further contribute in expanding the reach of the budding technology....