Technology Other News 25 Oct 2016 Norton launches new ...

Norton launches new Norton security solution

DECCAN CHRONICLE
Published Oct 25, 2016, 1:53 pm IST
Updated Oct 25, 2016, 1:54 pm IST
Norton Boosts Protection and Performance with the Launch of its New Norton Security Solution
Norton Security uses advanced, multi-layered security technology to help protect devices.
 Norton Security uses advanced, multi-layered security technology to help protect devices.

Norton by Symantec today announced the launch of its new Norton Security software in India, boosting its protection and performance levels for consumers. 

According to Symantec’s latest Internet Security Threat Report, Symantec discovered more than 430 million new unique pieces of malware in 2015, up 36 per cent from the year before and in August 2016 alone, there were 45 million new malware variants, the highest level seen since August 2015.

 

Norton Security uses advanced, multi-layered security technology to help protect devices, privacy and personal files such as music and financial information from today’s most dangerous emerging threats, including ransomware, malicious websites, zero days and phishing attacks.

Some of the recently added protection and performance features of Norton Security include:

Proactive Exploit Prevention: Zero-day vulnerabilities (which were up 125 per cent in 2015), are holes in software applications that are unknown by the software vendor. Norton Security’s Proactive Exploit Prevention technology helps protect the holes in common software applications by recognizing a range of malicious behaviors that are trademarks of zero-day attacks. One of the benefits of this approach is that it provides protection against a wide variety of exploit attacks during the critical window when vulnerable software is deployed until the point that a software patch is installed – a process that can take weeks or months.

·Emulation Technology: In their attempts to bypass traditional security software, cybercriminals often hide their malicious code in innocuous-looking files. Norton Security’s newly developed emulation technology hunts down antivirus-evading malware before it can compromise a user’s system. It does this by unpacking and running the suspicious files in a virtual machine for examination before the malware in these files can compromise the user’s machine. With 83 percent of all malware currently employing anti-virus evading techniques, Norton Security’s newly developed emulation technology is an important advancement in protecting consumers.

· Predictive Machine Learning Engine: Traditional antivirus solutions often rely on signatures of known malware to protect consumers. Criminals know this, and as a result, develop automated ways to deliver variations of malware designed to evade the signatures. The Predictive Machine Learning Engine anticipates new and evolving malware variants. Using a machine learning algorithm, it develops statistical model that helps accurately detect and blocks both new and unknown malware.

· Faster Mac Protection: Mac users will see faster scans and lower overall memory utilization on their devices.

·My Norton: The release of Norton Security will also include My Norton, a next generation web portal that completely changes the way customers interact with Norton. With My Norton, customers can access their Norton subscription features, manage their account and devices and learn about new threats from any device. It offers more engagement with customers with smarter alerts and messaging, and helps customers get the most of the Norton subscription (e.g., backup, parental controls, multi-device protection).

Norton Security is available on Norton website and is offered as a flexible service to protect all devices starting at Rs 1,399 with periodic special offers.

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