WebEngage, one of India's SaaS companies, launched their latest product, Journey Designer. The product is a marketing automation tool which will let online businesses, from e-commerce to BFSI to travel to everything in between, visually design and implement their engagement plan across user’s lifecycle.
It would give businesses a view of the user’s interaction with their website and mobile app and accordingly create a targeted, coherent and triggered engagement across multiple channels.
The product would allow businesses to solve critical use-cases pertaining to their revenue. It would let a BFSI company to automate renewals for its insurance buyers or travel company to identify and upsell to their customers.
Designer aims to reinvent the ways in which online businesses understand their user and communicate with them.
Flipkart has already signed up for ‘Journey Designer’ after several days of piloting. Webengage, with a clientele like Yatra, Makemytrip, Kotak Bank, eBay, has more than 35K+ businesses across the world and is expected to hit $10 mn in annualized revenue by end of this fiscal year.
