In a bid to improve its ad features, social networking giant Facebook is rolling out a number of improvements to its slideshow ads feature.
The feature announced last year was aimed at offering light ads as an alternative to heavy videos in developing markets with limited bandwidth.
Facebook has now said that advertisers would be able to create these ads from right from their smartphones, apart from adding text, music, and photos from Facebook’s own stock image library.
Slideshow ads were introduced in October in lieu of video ads, with a goal of offering video-like experience in certain limited bandwidth regions.
Now the slideshow feature is getting boost along with the addition of sound and other features to offer a richer experience.
According to the company, the slideshow-based ads have expanded to numerous markets as these ads are cost-effective compared to full-fledged video ads. Slideshow ads can also be materialised quicker than video ads.
In terms of images supported, the boost allows ad-makers to include 10 images as compared to the maximum of seven images allowed earlier.
The extended liberty in form of mobile slideshow creation is also a big boost for ad-makers, as it would help them to seamlessly create ads. With the new feature on board, the ads can also be targeted toward users with 2G connections.
