India is estimated to have the largest millennial population by 2020, with 29 being the median age. Characterized as confident, determined and conscious individuals, millennials are known for living life the smart way. Be it finding the perfect accommodation or landing the right job, they prefer technology platforms over traditional channels to go by their everyday life. In this regard, here are 5 tech-driven startups that helped millennial with their daily lives in 2019.
Colive- Operational since 2016, Colive offers rentable branded and serviced homes near educational institutes and major business parks. Colive’s fully-furnished properties come with a host of modern amenities, including Wi-Fi and DTH support, on-demand housekeeping and laundry service, concierge facilities, 24x7 security and more. Targeted primarily at the millennials, the startup arranges fun-filled events and activities for its residents. These include game nights, movie screenings, stand-up comedy nights etc. The USP of Colive properties is the careful balance between design and functionality.
Confirmtkt- Confirmtkt is an online train ticket discovery and booking engine delivering a seamless search and booking experience to travellers. The platform has a one-of-its-kind feature of predicting the status on waitlisted tickets and suggesting alternate travel options to them in case of unavailability of direct connecting trains. Since Confirmtkt caters to budget travellers with a smartphone, it is the perfect choice for many millennials who are living paycheck to paycheck. The online platform also facilitates real-time train tracking, even in the offline mode!
Goalwise- Founded by millennials, Goalwise is helping India’s young population to take up mutual fund investing. Goalwise offers a world-class ‘set and forget’ goal-based investing solution that single-handedly oversees all aspects of investing, including mutual fund selection, portfolio rebalancing, glide path, target tracking and more. In addition to providing a seamless investment experience through its website and app, the platform also facilitates one-on-one personal finance planning, led by its in-house team of financial experts over phone calls.
Hubhopper- Millennials get things done on the go. Hubhopper, India’s largest podcast and audio-on-demand platform is helping them with non-immersive form of content consumption which could add value to their day. The platform has been proven to be helpful for working millennials who prefer listening to self-help podcasts to enhance their productivity, and has a variety of such podcasts including famous names like “CX Conversations” - which provides CX lessons from CX leaders from around the world, “Dreamers & Unicorns by PeopleStrong” - a podcast that explores the future of work, workers and workplaces, and “The Successful Advisor” – a podcast that features James McCracken conducting interviews of today's most inspiring and successful advisers & entrepreneurs 5 days a week with inspiration from leading advisers including Pat Flynn , Tim Ferriss, Seth Godin & Tony Robbins. Hubhopper is present across 15 million touchpoints with over 1 million hours of content spread across 15 vernacular languages. It has also seen a huge traction from listeners across Indian non-metros who are benefitting from community based vernacular content.
GyFTR.com- As the time and preferences changes and with the penetration of technology, millennial are now more open to the idea of keeping up the choice above and go beyond cash and traditional gifts. Hence, they are turning to, the concept of a Gift Cards which has largely popular in the US and Europe for a decade now. GyFTR, is a tech-enabled offline to online gifting app that enables Brand Currencies for over 135+ brands. E-Gift Cards category is growing 70 per cent year on year. Gift cards and vouchers for apparel, electronic appliances and groceries remain perennial favourites. However, millennials have also shown a greater propensity for accumulating experiences over possessions that lead to vouchers for travel portals or dining experiences are catching on as well.