FreeCharge has increased the limits for all users to Rs 20,000 as allowed by RBI. Additionally, merchants can also now transfer up to 50,000 rupees every month using FreeCharge. Given the fast increasing demand for digital payments from both users and merchants, FreeCharge has updated the wallet to match these new guidelines.
Since the demonetisation, India has witnessed a massive surge in the use of digital wallets. The percentage of the first time users of FreeCharge has seen a massive 15X surge, which effectively makes every fourth consumer loading FreeCharge wallet a first time consumer. In the last fortnight, FreeCharge has seen an 8X surge in the wallet load transactions indicating towards a sharp consumer preference for digital transactions.
The increase in wallet limits solves an immediate problem for users, who were faced with a choice of doing many smaller value transactions or some higher value ones. The previous limit of Rs 10,000 restricted the option to use the wallet for higher value transactions, including travel bookings, utility payments and purchase of high value goods on e-commerce sites. With this increase, customers will now be able to use their wallets for both everyday transactions as also other episodic usage. Merchants too would benefit immensely as they can now transfer higher amounts to their bank accounts without worrying about hitting the monthly limits.
