Truecaller has announced that the company has reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.
The daily impression rate on Truecaller’s in-app advertising platform has grown by over 300 per cent in the past year. The traction is a product of Truecaller’s solution for communication, payments, and now, brand engagement.
Real estate on Truecaller has appreciated to the extent that over 70 per cent of existing advertisers have decided to continue to invest in Truecaller’s mobile advertising inventory. Truecaller’s direct-to-consumer connect has attracted new interest of brands across the spectrum of FMCG, consumer electronics, and automobiles from brands like Mondelēz, Samsung, Himalayan and Maruti among many more.
Patanjali, India’s homegrown leader in Ayurveda, leveraged Truecaller in a one-day app inventory takeover, resulting in a new benchmark for both Patanjali and Truecaller.