UCWeb today launched a New UC Browser and announced its strategic partnership with Colors TV. The New UC Browser includes news feeds from UC News, with more customisation options for the users.
The partnership with Colors TV for some of its shows is a reinforcement of the strategy of Alibaba Mobile Business Group, to digitize entertainment content on mobile while transforming itself from tool to content and further offer more comprehensive content options to users who access internet on the go.
Talking about the partnership, Robert Bu, General Manager, UCWeb India said, “Our partnership with Colors is unique in its own way. The partnership seeks to build long term engagement for the content on
The New UC Browser offers direct news feeds from UC News, an app exclusively launched for India market in June 2016. Once a user selects his favourite topics, the algorithm adapts and offers more information on the topic of his choice. The information is shareable, can be customised and is available in 2 languages - English and Hindi, which will later, also be available in other regional languages, starting with Tamil.
The New UC Browser has a simple and clean UI and the homepage is a lot more concise with one swipe allowing the option to switch from Browser to News. The personalised channel settings allow the users to choose their favourite news channels and make their own reading sequence, as per their individual preference. The user friendly browser also has a night mode feature that offers a convenient browsing experience during night.
UC Browser is India’s has over 80 Million monthly active users, and a market share of close to 50 percent (Source: StatCounter).