OnePlus hosted a ‘Community Meet-Up’ for the OnePlus fans at The Hard Rock Café in Mumbai last week. This exclusive, invite-only event allowed members of the OnePlus community to engage with the brand over an interactive session with music, food and lots of goodies. The fans were treated to an enthralling performance by the famous Indian rapper, Vivian Divine.
There was a lot of buzz with lot of tech talk and the environment was made electrifying with Divine’s performance. This specially curated event brought together over 200+ OnePlus users from different walks of life and provided them with a platform to interact with each other and stay in touch.
OnePlus’ community meet-ups have been an integral part of OnePlus’ communications strategy, which revolves around social interaction, allowing people to interact with the OnePlus team and exchange ideas. The brand has now become a vital part of not just the geeks, but part of the mainstream as well and it is clearly evident from the people who attended the event which included teens, college students, young parents, young and senior professionals.
Many members of the community appreciated the chance to meet their peers in real life. It was a platform for them to connect in an informal set-up, giving them a sense of belongingness and affinity, hence strengthening the bond with the brand.
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