In the recent years, the air quality in India has deteriorated considerably. In times like today where air filters and purifiers are no more a luxury, but a basic living necessity, PVR is striving to address this growing cause of concern. PVR has developed this model in association with Nirvana Being by retrofitting their properties with air purification technology to create a cleaner environment for a refreshing cinematic experience. Since sensitising public areas is un-achievable on account of the area that needs to attain and thereafter maintain the air quality; movie theaters are indeed better situated to control and sustain it.
Once the movie starts, there is very little opening and closing of doors and thus, premium indoor air quality is achieved and maintained. PVR as a pioneer in the exhibition space with the thought to serve its patrons with best multiplexes around the globe is also concerned about their health and not just their entertainment needs. Ensuring a luxurious cinematic experience in a clean-air environment is their vision of tomorrow and PVR intends to implement this in a phased manner to guarantee an invigorating movie watching experience.
By partnering with PVR, Nirvana Being aims to create a holistically safe and healthy environment for families to enjoy cinema with complete peace of mind collaboration. Nirvana Being and PVR Cinemas will retrofit air purification systems so that the patrons can watch movies in a luxurious and healthy space. This initiative, Audit-Air-Iums, is aimed to revolutionise people’s cinematic experience ahead.
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