Samsung India campaign achieves 100 million views on YouTube
Samsung
The campaign film #SamsungService has become the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in
The film is also the fastest among advertising videos on YouTube in
“At Samsung, we are extremely delighted to witness such a phenomenal response from our consumer across the globe. Through the new consumer service initiative, we have brought world-class service to the doorsteps of Samsung consumers in each and every taluka in
The campaign film was conceptualized by Cheil
“I am most proud of ideas that endure. #SamsungService film is one such film that has had a great emotional impact on people around the world. We are thankful to Samsung for giving us the opportunity to touch millions of hearts with this film,” said Mr. Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India.