Xiaomi opens 500 Mi stores in India, creates Guinness World Record
Xiaomi has recently announced Mi Stores in India. Mi Stores are Xiaomi’s venture into the rural markets for offline expansion and an indication to its new retail business model.
Xiaomi India also achieved one more Guinness World Records feat by opening the highest number of retail stores in the world, by inaugurating over 500 Mi Stores simultaneously. Located across 14 states, all new Mi Stores were collectively inaugurated at sharp 12 pm on 29 October, 2018, marking a first of its kind, unique achievement for the brand.
Spanning across an average size of 300 square feet, Mi Stores reflect the design of Xiaomi’s Mi Home stores. Mi Stores display interiors with minimalism concept, enabling customers to experience and purchase all Xiaomi products of India under one roof. In line with its expansion plans, Xiaomi India also looks forward to opening 5,000+ Mi Stores all over India by the end of 2019.
The new Mi Store outlets serve as Xiaomi’s prime retail stores situated in several towns ranging from tier 3, 4, 5 and below. With these initiatives, the brand has rapidly expanded its offline presence in rural India. These stores can also be found in some of the most remote corners of the nation, showcasing the brand’s vast outreach.
As part of Xiaomi’s extensive efforts to boost entrepreneurship in the rural sector, the company is encouraging Mi Fans from small towns and villages, and other local individuals to run and operate these stores.
This is Xiaomi India’s second Guinness world record achievement in last 3 months. Xiaomi India recently broke another world record by creating the world’s largest light mosaic (logo) from 9,690 bulbs. Depicting the Mi logo, this world record was designed to symbolise the collective contribution of Xiaomi India employees and Mi Fans, who have all contributed to the overall success of the brand.
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