Truecaller has announced that it will be launching Truecaller Ads Manager, a self-serving platform for its ads, and soon be enabling advertisers to launch six-second videos on its platform.
Truecaller Ads Manager will open its ad inventory to small and medium businesses. The platform will enable small and medium sized businesses to manage their ad campaigns running on Truecaller’s ad platform proactively, enabling scale to reach a larger audience in a personalised manner.
As video consumption drives mobile usage in India, the move will allow marketers and advertisers to achieve top-of-the mind recall and increased brand awareness. The six-second video ads will further help them drive purchase intent and deliver contextually relevant messages to their audiences.
