It has been learnt that US giant Apple is making some slight branding changes to its retail and online chains by completely removing ‘Store’ when addressing its Apple Store locations.
All the changes have been implemented online. MacRumours pointed out that all of its store pages are now referred by names like ‘Apple Union Square’ or ‘Apple Valley Square’. There are numerous others retail outlets which only read Apple instead of ‘Apple Store’.
In a memo sent out to its retail employees, Apple confirmed that ‘Store’ branding would gradually disappear from both retail and online outlets. The company also informed that the change will gradual, commencing with the new stores and moving on to the older and more popular ones.
The motive behind this decision is to make its stores more than just simple outlets; the new outlets will be positioned as gathering places for their communities as well. Apple has not yet officially confirmed the report.
As for India, CEO Tim Cook’s visit to the country seemed to have been unfruitful and it would take a while before people would be able to see an Apple ‘Store’ or just an Apple outlet here.
