TCL Multimedia, a well-known TV manufacturer has joined hands with e-commerce website Flipkart for the exclusive launch of its smart TV brand iFFALCON in India.
iFFALCON claims to be a smart internet TV brand customised for the Indian market by FFALCON Technology Holdings Limited. Its parent company, FFALCON, is a global smart TV operator and the smart TV sub-brand of TCL Multimedia and has been co-invested in by Tencent Digital, a global internet content provider.
The launch of iFFALCON claims to provide Indian audiences with a new home entertainment, audio, and visual experience. The development also introduces smart TVs equipped with Android 7.0 in India, which seems to be different on the current offerings within the country’s smart TV market. Through its exclusive partnership with Flipkart for iFFALCON, TCL is aiming to deliver a highly-customised and one-stop technological solution for the Indian market.
The smart TV has also collaborated with content providers such as YouTube, Netflix, and Eros Now to provide a wider content library. The brand claims to showcase its range of high-quality, hi-tech TV offerings with its product launch event in New Delhi scheduled on April 26, 2018.
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