Content has come to play a major role in attracting eyeballs for brands and enterprises, and the OTT medium has emerged as the undisputed marketing, outreach and advertisements channel. From witnessing an unprecendented change in the viewership patterns to the rise of original content and celebrities like Priyanka Chopra, Imtiaz Ali and Mahesh Babu coming on-board, Indian OTT sector remains upbeat throughout the year.
2016 also witnessed with the entry of global brands in
YuppTV tied up with content providers like Comedy Munch, USP Studios, Nepali TV Channels etc. Thus, expanding its offerings. It further got US 50mn $ funding and also announced Mahesh Babu as its brand ambassador.
nexGTv expanded to 140 countries this year. It further announced the first celebrity driven original content series with Priyanka Chopra. It also launched dedicated apps for kids, Yoga, iFaith etc.
Indi.com is a player which has taken video platform industry to another level altogether. Backed by Actor Anil Kapoor this player entered
Overall the year has been about reaping online space in the most innovative manner. These video platforms have done it just right. The space has grown at a lighting speed. Moreover now we have the giant joining in the spree. Amazon Prime who has announced 18 shows in one go and is also signing stars to come up with original series is a big push. Hence the OTT war goes on....