Micromax and Uber have announced an exclusive partnership to create seamless mobility experience for its users. Simplifying mobility options for all Micromax users by providing unique on-device native experience, the partnership will aim to target 100 million Micromax users to ride an Uber through integrated experiences over the next three years.
Micromax is working towards providing a native experience of services, to its users for the past one year and was the first handset player to introduce one discovery window for the users called AROUND. It aggregates information from various popular apps across categories including food, travel, shopping, cricket, news and weather and publishes it in a native environment on the device.
The platform comes deeply integrated into Micromax devices and is available exclusively for Micromax users on Google Play store as well. Integrating global mobility app like Uber is a natural fit for AROUND given it is a signature use case with more and more people choosing to get a ride around town at the push of a button on their smartphones.
Partnership with Uber further builds the AROUND experience, and this first of its kind partnership with UBER will help people book an Uber ride on Micromax phones without having to download the app. The user will have both on-device native integration through in-house services including AROUND- and factory loading of the Uber app on Micromax devices. This will be available for all new Micromax users and over time, planned upgrades would be made available to existing users as well.
With this integration, Micromax users can:
- Link their Uber account to the AROUND platform seamlessly
- Get ETA and Fare estimates for Uber products
- Book a ride on Uber without having to download the app
