Roku's home entertainment hub -- The Roku Channel -- has announced that it is expanding into kids' programming.
The Roku Channel is adding a new 'Kids & Family' section. It is also rolling out Parental Control features to give parents more control over the content their kids can watch, according to TechCrunch.
The dedicated section will offer 7,000 free, ad-supported content from 20 partners. In addition, the new section will pull in premium kids content from services like ZooMoo, CONtv, Dove Channel, or HBO.
It is rolling out in the US today on Roku devices, the web, the Roku mobile app, and select Samsung smart TVs.