Google has finally realised Indians love for Bollywood.
After finding that one in 10 Google searches on smartphone in India are about Bollywood cinema, the search giant has announced a few updates in its algorithm—to favour its Indian users. Instead of showing a list of links, the search engine will now offer direct answers to Bollywood-related searches—actors, movies and etc.
In a press release, Google confirmed the use of its Knowledge Graph System to enhance search about Bollywood-related query. Launched in 2012, the Knowledge Graph System provides actual answers to the searches, instead of listing the links based on the search, and navigating users to other websites.
In the year 2015, eight out of 10 most searched people in India were related to Bollywood with Sunny Loene as the top most searched actor followed by Salman Khan, APJ Abdul Kalam, Katrina Kaif, Deepika Padukone, Shah Rukh Khan, Yo Yo Honey Singh, Kajal Aggarwal, Alia Bhatt and Narendra Modi.
