E-commerce app Myntra apologises for spamming users

Mumbai: Indian Fashion app Myntra faced a major glitch yesterday, where numerous users were bombarded with incessant notifications. On Friday, the company’s CEO Shamik Sharma apologised for the error and said that it was due to a notification glitch.

“Yesterday we unintentionally inundated many of your phones with notifications. We messed up and owe you an explanation of what happened and what we are doing to ensure it doesn’t happen again,” Sharma said in a blog post.

He further pointed out that the glitch, which occurred around 2 pm in the afternoon, occurred when its notifications team updated the fleet of notification servers with a code change.

“It took about 3 minutes for the deployment systems to update all our notification servers with the change,” he said, pointing out that within three minutes of the code-push, users including several employees started getting a incessant flow of notifications, with any reason.

Even though the team immediately stopped our notification systems, within that little period of time, countless notifications had already been dispatched.

“We did cancel a lot of the notifications that were en-route, but unfortunately by then a lot of our customers had already received them,” he added.

After the incident took place, confused and angry Myntra app users reacted angrily on Twitter. Some of them even posted images of them deleting the app as they received more than 5,000 notifications.

Myntra also sent out a tweet, apologising to the vast number of customers affected. This can worsen the scenario for the Flipkart-owned app, which has not been performing well, after it shut down its website and went for a mobile-only strategy.

As per an ET report, the company is planning to re-instate desktop version of its app to recover from this rough phase.

However, the company should really try to minimise glitches as one major error can divert its customer base to countless other online shopping portals available in the country.