Facebook tests new 'LOL' feature to keep teens distracted with old memes
20 Jan 2019 11:16 AM IST
The feature is now part of the main Facebook app and in its early beta version.
Buying Facebook ads can widen the audience for such material, but some of those influence efforts may violate election rules and the company's policies. (Photo: AP)
Facebook is enough distraction already, but the company is reportedly testing a new feature called 'LOL' that is meant solely for memes and funny viral content to keep the teens engaged.
According to Mashable, the feature is likely to make LOL a standalone app later. Currently, the feature is now part of the main Facebook app and in its early beta version. The new feature is described as a special feed of funny videos and GIF-like clips.
It is not the first time Facebook attempted to lure teens into using its service. In the past, the company's ill-fated attempts include Snapchat clones called Slingshot, Bolt, Flash, Lifestage, and Poke.
( Source : ANI )
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