Videos and GIFs are an increasingly-popular medium on Facebook to express in a way people want to. However, everyone wants to get as many views on their videos they can for staying on the top of the popularity list. This has led to deceptive promotions of links to low-quality websites, which Facebook is planning to put to rest.
Facebook has announced to curb video click baits on the timeline of its members so that they could stay true to their roots of ‘authentic communication’. Spammers often use fake video buttons to take users to low-quality websites which could even contain malware. They also use static images disguised as videos to trick people into clicking on a low-quality experience.
To put an end to this, Facebook will actively scan these click baits and demote them. This will lead to the discouragement of spammers trying to fool Facebook members. Facebook says that pages, who follow ethical practices, will not experience any changes after the application of this new policy. However, those engaging in such kinds of deceptive practices will have to pay the price and see their content getting demoted.
