Social media emerged as a strong tool to network with your friends and peers. But gradually, the medium is being leveraged by small sellers for business purpose. A Facebook shop, Instagram Page, or a WhatsApp group, these are not a new concept anymore. There are more than two billion social media users worldwide, representing a global rate of around 28 per cent of total digital users. Starting from setting shops on Facebook to selling on WhatsApp group, social channels are helping as a platform to take their business. While a platform is a crucial element, a seller selling on a social channel would require other tools to facilitate their business.
With an objective to boost the SME segment on social channels, many Indian companies are offering tools for shipments, account management, etc to these small sellers.
If you are selling on social channels, here are few companies you can look at to boost your business online.
Shiprocket for Shipments
Shiprocket is a logistic tech aggregation platform which automates logistic solution for small business in e-commerce sector. With the help of new age technology such as data analytics and AI, the start-up helps in recommending the best shipping medium and partner to the sellers. The platform integrates with several leading and specialized logistics partners such as Delhivery, Xpressbees, FedEx, Blue Dart, etc to provide seamless logistic services. It has the largest network reach in India with 26,000 pin codes available for pickups, deliveries and COD. Shiprocket’s CORE (courier recommendation engine) is the first of its kind and optimizes courier selection on more than 10 variables including shipment weight, pickup and delivery performance, RTO performance, mode and cost and is able to automatically select the most appropriate courier partner and mode for each seller’s shipment that’s processed on the platform.
LendingKart for Payments
LendingKart Technologies Private Limited is a fin-tech start up in the working capital space. The Company aims to transform small business lending by making it convenient for SMEs to access credit easily. The Company uses technology and analytics tools, analyzing thousands of data points from various data sources to assess the creditworthiness of small businesses rapidly and accurately. The Company has developed technology tools based on big data analysis which facilitates lenders to evaluate borrower’s credit worthiness and provides other related services.
Khata Book for account management
Khata Book (Ledger Account Book) to replace your traditional bahi khata by new digital ledger cash book. It is 100 per cent Free, Safe and Secure for all types of businesses to maintain their customers' accounts. Traditional bahi khatas require users to spend hours tallying and recording transactions physically. Khata book automatically takes care of all your accounting needs, giving you time to do what you love most. With Payment Reminders feature, an automatic SMS is sent to the customer’s every time a transaction is recorded against them. This feature has seen users being repaid rapidly and brings transparency to their business.
Meesho to start your business
Meesho enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, and Instagram etc. Meesho is an Indian-origin social commerce platform founded by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal in December 2015. It enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, and Instagram etc. Meesho is headquartered in Bengaluru, India and was one of the three Indian companies to be selected for Y Combinator in 2016. It was also a part of the first batch of Google Launchpad - Solve for India program....