Technology Other News 18 May 2019 Television gets a ru ...

Television gets a run for their money: UGC in demand

DECCAN CHRONICLE
Published May 18, 2019, 11:17 am IST
Updated May 18, 2019, 11:17 am IST
Be it product promotion, pranks, dance, singing or any other sort of unique video experience.
These apps are more than enough to provide entertainment throughout the day.
 These apps are more than enough to provide entertainment throughout the day.

User engagement has become the buzzword in marketing circles and off late many brands and influencers are using app-based platforms to promote either their brands/services or talents. Be it product promotion, pranks, dance, singing or any other sort of unique video experience. These apps are more than enough to provide entertainment throughout the day.

Here is the list of top user engagement platforms in India

 

YouTube: The biggest library of video contents both user and commercially generated content is hosted on this platform. The American company logs over 1.8bn users at one point of time making it the most successful product from Google.

Facebook: The social media giant which has evolved over the years has a huge fanbase which has over 2bn users on its platform at any given point of time. It not only allows users to stay in touch and share their life events. It allows user to go live also. With so many services integrated in one platform it is the world’s most downloaded app.

Bigo Live: The Singapore based company has emerged fast into the Indian user engagement scenario with its dedicated live video streaming service. The talent grooming platform makes it more engaging with AR stickers. The platform has over 200mn downloads globally and has a single focus on developing influencers.

Instagram: The photo and video sharing platform is a rage amongst the users due to its unique filter and photo library capabilities. The love for the app rose because of its clutter free nature which allows users to share just pictures and videos using different filters and tags. Now the company is owned by Facebook.

Twitter: The news and social networking company which came to prominence because of short messaging social media capabilities, also famously known as ‘tweets’. Users loved it because of its short messaging style, sharing news, content in a minimalistic way.

TikTok: The current rage in India, the platform allows users to record and upload short video content to gain 15seconds of fame. It also boasts a library of audio clips and AR stickers which allow users to develop unique content. The company has recently piped Facebook in number of downloads in last quarter.

Like: The app which is a serious competitor of other video sharing apps in India, it has its own set of loyal users in India. The short video making and sharing enabled it to amass over 200mn users globally. The app boasts over 300 emoji’s and stickers. It allows user to dubs mash, sync, duet along with latest live streaming integration.

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