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'Made in India' iPhones could cost $100 less, will hit shelves this month

DECCAN CHRONICLE
Published May 18, 2017, 9:52 am IST
Updated May 18, 2017, 11:13 am IST
Apple will begin shipping the first-ever Made in India iPhone to the domestic market sometime around this month.
Apple CEO Tim Cook (Photo: PTI)
 Apple CEO Tim Cook (Photo: PTI)

In a potential boost to Prime Minister Narendra’s Modi “Make in India” initiative, Apple is reportedly finished completing trial run assembly of its first-ever batch of indigenous iPhones in Bengaluru.

According to a report by The Wall Street Journal, Taiwan-based manufacturer Wistron Corp has completed assembling a trial run of the first-ever iPhones in the city and could dispatch the devices to domestic market this month.

 

In a statement to the publication, Apple confirmed production of a small number of iPhone SE models in India’s Silicon Valley. Additionally, a person familiar on the matter told WSJ, “We are beginning initial production of a small number of iPhone SE in Bengaluru. We’ll begin shipping to domestic customers this month.”

India has the second-highest number of mobile phone accounts behind China. With sales slowing down in the key market China, Apple is eyeing on India to ramp-up its growth.

Apple holds 10 per cent of smartphone market in India, according to market researcher Counterpoint, and faces tough competition from arch-rival Samsung and other Chinese and local brands.

 

Although the publication notes that the ‘Made in India’ iPhone SE models could cost as much as $100 (approx. Rs 6,500) lower than the current $320, the price is still debatable.

Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing during his visit to India said that Apple does not try and make some devices more affordable in certain markets. The company prefers to keep prices consistent through all markets and aims to preserve its gross margin.

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