In a bid to combat the menace of environmental pollution, Droom, India’s largest and pioneering online automobile transactional marketplace, introduced its ‘Droom Bindaas Ghoom Let’s Go Green’ campaign. This is one of the several thoughtful initiatives undertaken by the company to contribute to the society, and falls completely in line with the government’s vision of transforming Delhi NCR into a clean and green city. As part of this campaign, each and every employee pledged to curb the evils of pollution by planting 1000+ saplings of the hypoestes variety all around the Droom Campus in Gurugram.
Since its inception, Droom is committed to contributing great value to the society and has been actively involved in furthering and developing sustainable solutions and practices. Through this campaign, the brand seeks to strengthen the global-scale ‘Go Green’ initiative by lending its wholehearted support to the same. Hypoestes is a polka-dotted plant species that is well known for its oxygen-enriching ability and was therefore selected for this intensive green plantation exercise by Droom. Considering how the pollution levels are alarmingly high in Delhi NCR, initiatives like these can help bring about a significant difference and serve as an ideal example for others to follow.
Droom’s passionate involvement in the ‘Go Green’ campaign is in sync with the growing consciousness of the global business environment to integrate sustainable measures within its organizational culture. Such corporate-led movements can help generate greater awareness towards pressing societal and environmental concerns, thus paving way for tangible positive actions. Through this initiative, Droom continues to strengthen its position as one of the most morally conscious and socially responsible enterprises in India and around the world.
