Revv, the Delhi-NCR based shared mobility platform, is launching SWITCH (which goes live on May 19th), a service that lets users subscribe to a curated fleet of cars, by-the-month or by-the-year. Revv claims that this is the first ever, multi-brand car subscription platform in Asia, and is essentially an attempt to re-imagine the 100-year old practice of car ownership.
Revv raised its Series A round of funding in November 2016 from Edelweiss Private Equity, and since then, have added Mumbai, Pune, Chennai, Jaipur and Vishakapatnam to their geographical footprint.
“The fleet will include a wide range of models, including MUVs, SUVs, cross-overs, sedans and hatchbacks.”
Switch being a bold and creative platform, can have significant implications for both consumers and car-makers. For consumers, owning a car could become a matter of ordering it over an app, minus the hassles of maintaining it, and with lesser fixed expenses.
For car-makers, this can be an entirely new source of volumes and revenue, because it fills a gap that was not being addressed by traditional car ownership. Having nearly tripled its fleet and geographical presence in the last five months, Revv now intends to expand its product portfolio to address needs and use cases of shared mobility that are not being addressed by any other available products.
