GoPaisa, an online savings platform offering cashback and discount coupons, recently conducted a trend survey of online buyer behaviour during the Festival Season Sale, which revealed a few interesting insights. Technology products and accessories registered the highest quotient of growth compared to 2017, along with home appliances, groceries and beauty products.
As compared to the online sale period in 2017, smartphone sales have seen 100 per cent growth during the corresponding period this year. With a high number of brands entering the segment with quality budget smartphones, many first-time smartphone buyers have entered the market, expanding the consumer base substantially. Even other tech products, such as laptops have witnessed healthy growth, registering an upsurge of 150 per cent as against the number of sales during the same time last year. HP, Dell and Lenovo have been the most sought-after brands under the Rs 30K price range.
Another sector which saw an increase in online sales was groceries which registered a growth of approximately 200 per cent as that of last year due the heavy discounting offered by top brands to capture the market share and increase sales numbers. It is also the most popular segment to attract first-time online shoppers or reticent customers. Home appliances and beauty products round off the list of popular product segments; growing by approximately 70 per cent and 125 per cent respectively, as compared to last year.
In a city-wise breakdown, it was observed that Hyderabad (9.5per cent), Bangalore (9per cent), Mumbai (8per cent), New Delhi (6.6per cent) and Pune (6.6per cent) were the top cities that contributed to purchases during this year’s festive sales. Further, tier 2 cities that contributed below 1per cent in 2017 have shown tremendous growth this year with Patna (3.4per cent), Kochi (2.6per cent), Indore (4.6per cent) and Sonipat (2.5per cent) being the areas of maximum increased traction.
A startling trend that was reported was that although the usual age-group that shops the most is between 25-34 years, this year a spike was noticed in the shopping trends from the 55-63 year age bracket, indicating the fact that 'senior citizens' are also quickly jumping onboard the online shopping juggernaut....