Popular social media application, Snapchat is reportedly planning to acquire the Vurb search application for $100 million dollars. However, it is unclear how Snapchat will integrate Vurb with its platform. Snapchat is yet to make any comments on the speculations.
Vurb is a search that also enables users to make reservations, find places, book cabs within a single app and arranging them in a card-like format. Vurb could build upon Snapchat’s existing feature that automatically turns addresses into map links. The app is currently available for both iOS and Android platforms.
According to a recent survey by SurveyMonkey, Snapchat is the second-most downloaded app in the US after Facebook Messenger. Snapchat has about 54.5 million downloads on Android and iOS combined.
Snapchat recently launched Geostickers for its application, but are only available for few cities, including San Francisco, Paris, Sydney, Sao Paula and Riyadh, New York City, Lost Angeles, Washington DC, London, Honolulu.
Snapchat also acquired Bitstrips – the developer of the Bitmoji- for $100 million in March this year. Bitstrips has also released a keyboard app, allowing users to send Bitmoji to other chat apps.