Starbucks has officially announced its new mobile app with the aim to help users have a convenient experience while paying for their in-store purchases and earn Stars through their My Starbucks Rewards account. This move makes Tata Starbucks the first major retailer in India to offer customers a mobile payment option linked to a program and further expands Starbucks robust global digital ecosystem.
The app is available for download on iPhone and Android devices. Users can simply pay for their favourite beverage or food item with their mobile device by scanning a barcode linked to their registered Starbucks Card.
The app also allows customers to register for the My Starbucks Rewards program, earn Stars, track and redeem their rewards, manage their accounts and gain access to new product information and promotions.
“We are proud to introduce the Starbucks India mobile app to customers in India which will help us meet their needs while serving them seamlessly on our already highly-successful My Starbucks Rewardsä program that benefits our loyal customers,” said Mr. Sumitro Ghosh, ceo, Tata Starbucks Private Limited. “This digital innovation underscores our continued commitment to drive innovation and provide an exceptional and convenient customer experience in our stores across the country.”
