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Tata Elxsi helps Welspun to engage kids in storytelling using augmented reality

SpinTales is currently released in the US market and was showcased in CES 2017 in Las Vegas.

Tata Elxsi has announced that it partnered with Welspun for the design, development and implementation of SpinTales – a new line of products that launched in 2016 with a patented Augmented Reality storytelling technology.

SpinTales, the first brand under a wholly owned subsidiary of Welspun called TILT Textiles, launched the SpinTales Enchanted Duvet and SpinTales Jungle Rug. The Duvet and Rug are interactive and innovative textiles for kids, age three and up. The experience is interactive for both children and parents, with a focus on multi-dimensional storytelling, educational activities, and Augmented Reality. It is an experience that kids love.

By scanning the specified markers on the rug or duvet (using a tablet or smartphone) children can view characters in Augmented Reality. SpinTales is the first of many experiences that will be introduced and launched by TILT.

SpinTales is currently released in the US market and was showcased in CES 2017 in Las Vegas. The stories and content developed by Tata Elxsi’s creative team are inspired by stories that kids already know and love: Little Red Riding Hood, Jack and the Beanstalk, The Three Little Pigs and Jungle Book.

( Source : deccan chronicle )
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