Lenovo has emerged as the market leader in PC and tablet segments in India in Q2 2019 with a market share of 46.2 per cent and 45 per cent respectively, according to a research firm. Lenovo also led the tally in both these segments by nearly doubling the market share of its distant next competition. Lenovo was followed by HP and Dell in the PC category and Samsung and iBall in the tablet category according to the report.
Lenovo’s leadership position can be attributed to its leadership in the ultraslim category, strong growth in the gaming category with its sub-brand- Legion and catering to the enterprise and government demand like the recent ELCOT deal, where Lenovo provided more than a million laptops for students in Tamil Nadu.
In the tablet category Lenovo has led the market for some time and has maintained its leadership position while adding 5.6 per cent market share as compared to Q2 2018 and 8.7 per cent as compared to Q1 2019. Lenovo’s leadership in tablets is largely fuelled by commercial tablets where it remains an undisputed leader with 61.4 per cent market share.
Source: International Data Corporation’s (IDC) Personal Computing Device Tracker (2019 Q2 release)...