Amazon India today announced the launch of its Automated Messaging Assistant in Hindi for its customers. With the launch, millions of customers who prefer Hindi can now get their queries resolved in the language of their preference, without even connecting with an associate.
The Automated Assistant is a chat bot powered by Amazon’s customer service-tuned artificial intelligence platform, leveraging Machine Learning and Natural Language Processing capabilities, enabling a seamless and friendly conversational experience for customers. The conversation happens right inside the messaging window where the customer can naturally interact just as they would with a human and the bot seamlessly transitions to a human assistant within the same window, whenever necessary.
With this launch, Amazon India aims to break the language barrier and provide a hassle-free support service to customers. The company is now enabling millions of Hindi speaking customers in the country who prefer to interact with Amazon’s automated messaging assistant in the language of their choice. With the launch of the automated assistant in Hindi, Amazon is taking the next step towards enhancing its customer service experience for Indian customers.
At launch, the Hindi chat experience is available on the Amazon.in Android app.
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